BELA-Olhão Hires Nickerson PR, Marketing & Events, Inc.

Wayland, MA (PRWeb) February 7, 2007 -- Nickerson PR, Marketing & Events, Inc. (NPME) is pleased to announce that BELA-Olhão has selected the company as its agency of record for public relations. BELA-Olhão, a company that specializes in the production of canned sardines and tuna, fresh from the waters of Olhão, Portugal, will work closely with NPME to develop and implement a strategic public relations plan to promote their products. This new account represents growth in NPME's practice area - high-end and luxury goods - with a new focus on consumer goods.

As BELA-Olhão's public relations agency of record, NPME will be responsible for broadening national brand awareness of the company's brand and products. In order to achieve these tasks, NPME has appointed Jennifer Sullivan, Director of Client Services, to lead the project, increasing visibility and emphasizing the quality of its products across the consumer goods industry. Dawn Leaness, Public Relations Manager, will back Sullivan in leading the public relations campaign.

"BELA- Olhão holds themselves to extremely high standards of quality control and ecologically supportive fishing practices and regulations, which allows them to deliver the freshest products," said Jennifer Sullivan, Director of Client Services. "Gourmet food connoisseurs and health conscious consumers have enjoyed BELA's products for years and we are extremely eager to extend their brand recognition to the everyday consumer. We are excited to be working with this brand and look forward to helping BELA-Olhão capture a leadership position in the industry."

NPME plans to increase media exposure for BELA-Olhão brands, enhancing consumer awareness of the benefits of their products by stressing the nutritional value of their seafood and the unique way BELA-Olhão sardines and tuna are caught and processed. Additionally, NPME intends to create awareness of BELA-Olhão and Blue Galleon's strong commitment to the community through their support of local athletic and arts groups.

About BELA-Olhão:
BELA-Olhão sardines and tuna are caught fresh from Olhão, Portugal, a traditional fishing community renowned for its open air markets and daily fish auctions. BELA products are fished in the region's non-industrial and unpolluted waters, and hence have no detectable levels of pesticides. Additionally, BELA specifically uses only the species Sardina Pilchardue (sardines) and Katsuwonus Pelamis (tuna). The large, juicy, Portuguese sardines are one of the region's staple dishes, and have served as its main cash crop for years. Unlike other varieties, BELA sardines are canned within 8 hours of the catch, allowing for the preservation of their fresh and delicate taste. The highest and most consistent quality is insured by thorough inspection on the boat, and in the factory. Full compliance with FDA Good Manufacturing Practice regulations, a comprehensive Critical Control Point program, and a full certification with the European Common Market, further insure the finest product available. For more information, please visit www.mybela.com.

About Nickerson PR, Marketing & Events, Inc:
Nickerson PR, Marketing & Events, Inc. is a Boston-based agency that offers a strategic blend of communications services that will deliver messages precisely matched to the client's specific criteria. NPME provides expertise in the areas of public relations, strategic marketing and event management. For further information, please visit www.nickersonpme.com.

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